M O L U X U R Y





Company profile


MO Luxury is a dynamic, Sydney-based consultancy specialising in luxury goods and services. In addition to consulting on brand and retail management to some of the world’s finest names across various categories such as fashion, fine jewellery, and watches, they offer investigative insights into consumer behavior through our research arm. And finally, they offer their clients access to a fresh and inspired network of individuals through their bespoke recruitment service.

Founded and directed by luxury business specialist, Melinda O’Rourke, who has over 20 years of experience with some of the world’s most luxurious brands including CHANEL, PRADA, and Yves Saint Laurent. Within that expertise is an innate understanding of both tangible and intangible assets including brand equity, positioning, and quality of product and service. ‘We know luxury’.






Company structure


Employees:

Melinda O'Rourke
Managing Director

As the founder and director of MO Luxury, Melinda O'Rourke has over 20 years experience with some of the world's most luxurious brands. As Country Manager of Prada Australia and New Zealand, General Manager for Chanel Australia and New Zealand, and Fashion Manager for Yves Saint Laurent Couture, Melinda is well versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity, offering constructive counsel, as well as strategic and creative thinking. Melinda enjoys excellent industry relationships and is regularly requested for speaking engagements and quoted in the business and fashion media.



Mark Lulham
Account Manager/Recruitment Executive

Mark's experience is both broad and deep, with his early career spent in retail working his way to management, buying, merchandising, marketing and communications. More recently his experience has focused on business development for service related businesses across the customer relationship management discipline and with this in mind Mark works across the recruitment business particularly, focusing on existing account management, new client business development and candidate sourcing and profiling.


Nick Freer
Account Manager / Recruitment Executive

Nick's specialistation is directed towards the Greater China region. Possessing a finely tuned understanding of China's growing presence in the current luxury industry, Nick is well placed to develop and nurture new client opportunities within this market. Nick's expertise in the luxury landscape extends across Giorgio Armani, Burberry and Chanel. Having represented these fashion houses provides a strong foundation of all things luxury. With a fine eye for detail and strength in building cross-cultural relationships, Nick is deeply involved with MO Luxury's Greater China business.


Stacey Heenan
Recruitment Executive

Stacey Heenan heads MO Luxury's Melbourne operation, as Talent Management Executive.
Developing and nurturing new client opportunities in Victoria, Stacey's expertise in the luxury industry stems from her extensive retail management experience. Having represented brands such as Chanel and Jurlique, her hands-on experience gives her a unique perspective and intimate understanding of the workings of the luxury industry. In addition to sourcing high-calibre candidates, Stacey's eye for luxury compliments her involvement in MO Luxury's covert client operation.





Target Market & Product Catagories



The target Market for Mo Luxury are luxury goods companies or anyone currently working in or wishing to pursue a successful career in luxury retail.

Brand Consulting

MO Luxury steers both new and established brands to further success with appropriate management and marketing solutions. With a solid history in luxury goods and services they have a considered view of the luxury landscape, both locally and internationally. They also offer clients an invaluable, independent position and an adaptive approach; whether it lies in simply consolidating a brand’s legacy or guiding an underperforming business to success with careful analysis and considered strategy.

MO Luxury offers tailored brand solutions; constructive advice and solutions that are firmly based in strategic thinking, true objectivity and specialised experience, and of course, accountability. They have a reputation for results and an eye for growth and opportunity.

Yet they don’t believe in change for the sake of change. The business initiatives we suggest will not always be complex, complicated or overwhelming. They believe that true luxury often lies in simplicity.

Recruitment

MO Luxury incorporates a highly specialised recruitment division; they consider themselves a telescope for talent within the luxury business. They take a bespoke approach to recruitment, mining through their finely edited network of professionals across a range of complimentary industries. They have an eye for outstanding individuals and look beyond the black and white for experience and a skill base that will only add to your enterprise. Mo are passionate about people.

Mo Luxury are detailed and discreet in their approach to a brief. They can really empathise with their client's needs as they have already "walked this path" in most circumstances. They are also extremely well connected.

They work on an Advertised/Retained, or Database/Contingency basis. In Australia they operate currently in Sydney, Melbourne and Auckland (New Zealand) and are looking to further expand to Brisbane and Perth in the near future. They also work with a number of international luxury Brand regional offices in Hong Kong and Shanghai and are assisting them with sourcing talent from Australia & New Zealand. In addition they have a preferred partner relationship with recruitment in Singapore.

Mo Luxury are trusted professionals, and are proud to be a "recruiter of choice" for a number of international luxury and premium/prestige companies.

























Price Architecture
For any information in regards to pricing for workshops, consultations, recruitment services,luxury goods career opportunities etc do not hestitate to email Melinda at  info@moluxury.com.au.





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