Company Profile
The Nespresso story began with a simple idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. From its beginning in 1986, Nespresso has redefined and revolutionised the way millions of people enjoy their espresso coffee. It has shaped the global coffee culture.
Their singular focus is on delivering highest quality coffees and ultimate coffee experiences to their consumers cup after cup. They compete in both the business-to-consumer and business-to-business segments, allowing consumers to enjoy their highest quality coffees at home and to recreate these perfect coffee moments wherever they may be.
The entire Nespresso system – the interaction of the original Nespresso aluminium capsule with the genuine Nespresso machine – is designed to ensure the consistent quality that has made Nespresso the reference in the portioned coffee sector and one of the fastest growing global food and beverage brands.
Nespresso's Unique Business Model allows them to guarantee quality at every stage of the sourcing, production and sale of their coffees, and to maintain a direct relationship with their consumers.
Every Nespresso capsule sold in the world is produced in one of their two state-of-the-art production centres in Switzerland.
Company Structure
The Team
Richard Girardot
CEO, Nestlé Nespresso SA
Christophe Cornu
Chief Commercial Officer, Nestlé Nespresso SA
Phil Greenwood
Head of IS/IT, Nestlé Nespresso SA
Torsten Koster
Head of Finance & Control, Nestlé Nespresso SA
Guillaume Le Cunff
International Marketing & Strategy Director, Nestlé Nespresso SA
Eric Lescaillet
Human Resources Director, Nestlé Nespresso SA
Edouard Simond
Technical Director, Nestlé Nespresso SA
Daniel Weston
General Counsel, Nestlé Nespresso SA
25 years ago, Nespresso pioneered the portioned coffee segment with the idea of allowing anyone to create the perfect espresso at home. Today, the company continues as the category driver of innovation, quality and consumer demand. The brand remains the reference and preference for coffee connoisseurs worldwide.
Their passion for quality and for exceeding Their consumers’ evolving expectations has been the driving force behind their sustained growth. In 2011, they again demonstrated the strength of their Unique Business Model, with strong sales and double-digit growth in every market.
"Coffee is at the heart of all we do. Yet consumer pleasure is why we do it".
Their Unique Business Model enables them to master the quality of their coffees from farmer to consumer. It also allows them to maintain close relationships with their Club Members, anticipating and exceeding their evolving expectations. Nespresso continue to set the standard for design and function through their award winning machines, bringing home the art of coffee making for Club Members worldwide. As we move forward, they will continue to seek out opportunities to interact directly with their Club Members by providing innovative, personalised services. Nespresso will also continue their select geographic expansion in order to bring the Nespresso experience closer to consumers around the world.
Target Market
Household's headed by well educated, affluent 35-45 year old men and women, who enjoy drinking resteraunt quality expresso at home. They are also sually city dwellers.
The Space & Products
The French architect Franci Krempp has created a unique design combining Art Deco design with contemporary shapes and materials. It’s an eclectic mix of materials, comprising the warmth of wood, the luxury of leather, the high-tech nature of metal and the purity of glass. Two complementary geometric shapes; the square symbolises the brands values; perfection, pleasure, aestheticism and simplicity. The circle evokes the coffee cup, discovery, tasting and the senses. It’s a retail experience to satisfy your every desire.
Discover all of the Nespresso products; the premium blend coffees, the limited edition varieties, the machines and accessories for maintaining your machine and enhancing your coffee experience. It’s warm comfortable and cosy.
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